Original EXXON TIGER Production Animation Cel (1970’s) Esso Exxon Gas Commercial
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Offered here is an ORIGINAL EXXON TIGER Animation Cel done by BAER ANIMATION. This is an ORIGINAL PRODUCTION CEL from a TV commercial for EXXON GAS in the early 1970’s and it is marked with Production Code SC.7-41. The cel measures 10.5″ X 12.5″ and comes with a certificate of authenticity.
The Esso Tiger made its US debut after the World War II rationing period. At this time a young copywriter named Emery Smith came up with the slogan “Put a tiger in your tank,” which would begin a very successful advertising campaign. The Tiger was eventually retired, only to be recalled into service in 1972 when Esso changed its name to Exxon. At this point, the Tiger looked the same, but the slogan was “We’re changing our name, but not our stripes.”
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