IRON BUTTERFLY THE WHO SPIRIT SANTANA Fillmore West “JOINED” Mailer (June 17th 1969) Rock Music
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This is a rare BILL GRAHAM PRESENTS “JOINED” DOUBLE handbill/postcard mailer (#BG178 & BG179) from concerts at the FILLMORE WEST in San Francisco, Ca. There were FAR fewer of these printed than either individual handbill. The left side is IRON BUTTERFLY, SPIRIT, LEE MICHAELS & COLD BLOOD and the right side is THE WHO, IKE & TINA TURNER, SANTANA, THE WOODY HERMAN ORCHESTRA & THE IMPRESSIONS.
The mailer is in nice shape with only one vertical fold between the two designs. NO TEARS or PINHOLES! There is a fair amount of soft creasing, the worst being in the upper right corner. Will display great in a frame. BOTH designs are by artist DAVID SINGER. This double-sized postcard mailer was printed once before the concert. It measures 7″ x 9 1/4″.
Promoters created handbill versions of many of their posters and used them as handouts and fliers to promote upcoming shows. These handbills represent an important element of music history because they are unique marketing tools that are still used today. Another chance to snag a piece of music history.
SEE LARGE IMAGES BELOW.